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Kammi - Visual Graphic

Kammi

Brand di calzature e accessori di tendenza, Made in Italy.

Servizi
E-commerce, UX, Fotografia


Bisogno del cliente:

Necessitava di un restyling del sito e-commerce per valorizzare l'esperienza dell'utente da mobile. Voleva garantire eleganza e semplicità all'interfaccia.

Analisi:

Abbiamo analizzato il sito e insieme al cliente abbiamo individuato:
- i punti critici di navigazione che potevano confondere il visitatore;
- gli elementi di disturbo;
- gli aspetti da valorizzare nelle schede prodotto.

Esecuzione:

Siamo partiti da uno studio del prototipo in un'ottica mobile first.
Abbiamo quindi valorizzato le foto di ogni singolo prodotto e adottato uno stile minimal per conferire eleganza all'interfaccia. Il tutto senza tralasciare gli elementi chiave in ottica SEO. Abbiamo quindi studiato a fondo un sistema che permettesse di aggiornare la struttura in modo facile e veloce senza rischiare di perdere l'aspetto estetico ottenuto.

Risultati:

L'e-commerce risulta più pulito e la navigazione è diventata più facile, soprattutto da smartphone. L'esperienza utente è stata migliorata e i prodotti sono stati valorizzati grazie ad una coerenza tra fotografia e stile

Vuoi creare anche tu qualcosa di bello?

Scopri cosa abbiamo creato con altri clienti